MADE

For lean sales and marketing teams

Put AI to work
on growth.

MADE brings commercial expertise and hands-on implementation to your sales and marketing. We build AI agents and workflows that research accounts, prepare sellers, create content and keep work moving.

A dedicated implementation partner. Built around your business, with the tools that fit.

Find your first high-value workflowExplore the work
Commercial thinking. Hands-on implementation.Vendor-agnostic. Built for your team.

Prior founder work / B2B sales

A clearer commercial
way of working.

Enterprise cybersecurity company · Six-month engagement

50+

qualified sales opportunities within six months

~½

sales-cycle length, from a baseline over six months

Founder-reported results from one six-month engagement, not independently audited. Opportunities are not closed-won revenue; results vary by client. Read the work and measurement context ↗

Where we can help

More capacity to sell.
More room to create.

For established small and mid-sized businesses with lean commercial teams, recurring work, and a clear reason to improve how it gets done.

01 / B2B sales

A stronger path
to the sale.

Clarify who buys. Connect relevant account signals. Give sellers the context, messaging, and preparation to take the next step.

Explore B2B sales 02 / Marketing teams

More marketing delivered.
Fewer manual handoffs.

Turn your expertise into briefs, content, and campaigns with workflows that preserve your voice and keep work moving.

Explore marketing capacity

A focused first engagement

One priority.
Built properly.

Start with the work holding your team back. We help define the right solution, take on implementation, and work through real examples with your team.

01 / Define

A clear scope.

A selected workflow, the inputs it needs, and an agreed measure of success. If the commercial foundation needs work first, we make that a separate, explicit deliverable.

02 / Implement

A working deliverable.

For a build engagement: a configured workflow, tested outputs, agreed approval steps and documentation. We connect the tools and data the scope requires.

03 / Adopt

A team ready to use it.

Guided sessions using your actual work, a clear handoff and a progress review. Continue with scoped monitoring, maintenance and refinement where useful.

Your contribution: one coordinating lead, existing materials, access and key approvals. We help uncover missing context.

Before we begin: deliverables, milestones, fees, third-party costs and ongoing responsibilities are agreed. You can start with a focused engagement.

Find your first high-value workflow

Working together

Built alongside you.
With the lift on us.

White-glove implementation with a light lift from your team. You get experienced attention from discovery through rollout. One lead on your side coordinates access and approvals; MADE handles the build, testing and practical guidance.

  1. 01

    Find what is worth doing.

    Identify the recurring work holding your team back. Assess its value, available inputs, and review needs. Agree a priority and how we will measure progress.

  2. 02

    We build and implement.

    Configure the workflow, connect suitable existing tools, and test it against real work and your standards. Put the result where your team can use it.

  3. 03

    Put it to work. Keep improving.

    MADE carries out agreed execution, helps your team adopt the workflow, and reviews feedback. Ongoing support and refinement follow the scope we set together.

Your tools. The right fit.

We are vendor-agnostic. We can work with your OpenAI, Claude or Microsoft setup where suitable, connect the data and tools the workflow needs, and recommend additions only when they earn their place. Tool choice follows the business need; licensing and integration requirements are confirmed in scope.

You retain business decisions and agreed approvals. We define the outputs, volume, responsibilities, and support before delivery begins.

Meet the founder

Commercial experience.
Hands-on delivery.

Madison VanLeeuwen brings commercial strategy, hands-on AI implementation, and team enablement into MADE’s delivery.

Discuss what is holding your team back

A useful next conversation

Where could your team make more progress?

Bring one sales or marketing bottleneck. We’ll discuss whether MADE can help, what implementation would involve, and a sensible starting scope.

Find your first high-value workflow