MADE

MADE intelligence / a focused service

Know where to focus.
And why now.

Account research, enrichment and signal logic tailored to what you sell. MADE builds and manages the process, so your team receives evidence, priorities and a useful next action.

Discuss your intelligence needs

Available as a focused engagement or alongside your sales implementation. Sources, volume and review cadence are scoped together.

Account enrichment & intent signals

Find the signals that matter.
Know what to do next.

Combine data from multiple sources with research tailored to your market. MADE connects the findings to what you sell, so your team gets prioritized accounts and a relevant next step.

01 / Enrich

A fuller account picture.

Combine company and contact data with technology, hiring, funding, and business-change signals. We select and connect the sources that fill the gaps in your research.

02 / Apply your logic

Prioritize for your business.

Your ICP, offer, exclusions, and timing shape the rules. We weigh supporting and conflicting evidence to explain why an account deserves attention—and when it does not.

03 / Act & refine

Keep sellers ready.

Deliver account briefs, tailored outreach, and meeting preparation where your team works. MADE manages the signal process, refreshes research, and refines the logic through reviewed feedback.

Sources we can combine: enrichment providers, company websites, job postings, technology data, funding announcements, filings, and your authorized CRM or engagement data. Providers, access, refresh frequency, costs, and ongoing management are agreed in scope. Signals indicate possible relevance, not confirmed buying intent.

Explore the full sales walkthrough ↗

A simple example

Three findings.
One commercial hypothesis.

The evidence

  • Funding supports an expansion plan.
  • A hiring post names an incumbent platform.
  • A consolidation project has a target date.

The interpretation

For a workflow provider, consolidation may create a relevant need. Check the project owner, requirements and existing commitments before prioritizing outreach.

The next action

Prepare an account brief and a message about the consolidation work. If the project is already awarded, pause the pursuit and update the account record after review.

Illustrative evidence and recommendations. No live account research or confirmed buying intent.

Managed by MADE

A process that keeps learning.

We review which accounts sellers accept, which findings hold up, and which messages earn useful conversations. That feedback informs changes to sources, exclusions and prioritization rules.

Ongoing research, monitoring and refinement follow the cadence and responsibilities in your scope. Your team retains outreach approvals and customer relationships.

A useful next conversation

Let’s put AI to work on what matters.

Bring one sales or marketing bottleneck. We’ll discuss whether MADE can help, what implementation would involve, and a sensible starting scope.

Find your first high-value workflow