Field notes / Ideas for useful work
Thought through.
Put into practice.
Notes on commercial clarity, creative capacity and making technology useful to people.
Commercial clarity
What makes a buying signal useful?
Fit, evidence, timing and the discipline to change your mind. A practical method for turning an observable change into a useful next action.
Read field noteMadison VanLeeuwen ·
Craft & capacity
Where AI belongs in a brand agency’s workflow.
Start with a recurring task and an explicit quality standard. Keep creative decisions with people, and make adoption part of the implementation.
Read field noteMadison VanLeeuwen ·
A useful next conversation
Let’s put AI to work on what matters.
Bring one sales or marketing bottleneck. We’ll discuss whether MADE can help, what implementation would involve, and a sensible starting scope.
Find your first high-value workflow